Two sides of a coin

Most firms or consumers feed on something which stretches their limitation for a service to impress them or simply put tease their intelligence. For instance, take the movie industry; we literally divide it in two platforms - parallel and commercial cinemas. Parallel or art cinemas deal with subjects such as complex relationship, religion, true story, caste or issues that are taboo to a society while commercial films as it says is a potpourri of emotion, laughter and action. Most of us judge the sincerity of a director, protagonist or the technicians based on the cosmetic sincerity or its proximity to dramatic melancholy. We appreciate or feel connected to a performance when it touches a subject which we are not comfortable about. So, we try to appreciate a team who does that. Pat them on the back and say well done! We move on.

However, we continue to refrain from the truth - the motive. The definition changes – a critical acclaim may just be enough for an art movie team, while say the recent hit Rowdy Rathore’s team won’t mind any criticism as long as they got the box office rolling. What we need to understand is that a critical praise is good enough for a maker to seek an investment for his next project similarly a box office success guarantees more project for a director, actors and technicians. 

So it is ideal to look beyond a subject and give importance to the motive. So, a movie with a social theme or a commercial pot-boiler is not successful until it serves its motive. What remain constant is that both type of filmmakers is sincere and have a hard working team. A solution may not tease your intellectual brilliance but if it is effective and serves its motive - why not use it?